Practical advicefor first-time founders.
One-on-one sessions to review your idea, plan customer research, and decide what to work on next.
90 min · 1:1 on Zoom · From $290
I work with early founders, solo builders, and idea-stage entrepreneurs on customer research, early product decisions, and priorities for the week ahead.
100+
Founder clarity sessions, built around messy early ideas, unclear priorities, and first-time founder decisions.
90 MIN
Working sessions to review your idea and agree on priorities.
7 DAYS
A simple action plan you can use right away, with clear priorities for the week ahead.
1:1
Always one-on-one. No cohort, no slides, no homework — just your idea and your situation.
MarcusReid
I've started two companies — one sold, one didn't — and spent eight years advising founders at the idea and pre-seed stages. We work through customer research, early product decisions, and priorities for the week ahead.
How We Get There
The
Founder
Clarity
Process
Ask
We dig into the idea, the founder, the customer, and the messy questions sitting underneath the plan.
Clarify
We define the customer problem and identify the decisions you need to make.
Test
We identify the riskiest assumption and plan a practical test before you build.
Move
We turn the session into priorities, next steps, and a practical 7-day action plan.
Choose a session based on the decision you’re working through.
Every session is 1:1 on Zoom. Not sure which one? Start with the Clarity Call.
Founder Clarity Call
90 MIN
$290
Idea Pressure Test
2 × 60 MIN
$390
FOR IDEA-STAGE BUILDERS
Examine the problem, customer, and assumptions behind your idea, then plan how to test them.
First Customer Focus
2 × 60 MIN
$390
7-Day Founder Plan
CALL + 7 DAYS
$590
FOR FOUNDERS WHO NEED MOMENTUM
A Clarity Call followed by a week of daily check-ins as you work through the agreed plan.
Founders Say It Best
Came in scattered. Left with one clear move and the confidence to make it.
It felt less like advice and more like someone helped me hear my own best thinking.
Two sessions saved me six months of building the wrong thing.
1 MOVE
what every founder leaves with
The best part was leaving with something practical. Not motivation. A move.
I walked in with nine priorities. I walked out with one — and it was the right one.
Ready When You Are
Tell me what you're building and where you're stuck. I read every request myself.
Frequently Asked Questions
First-time founders at any stage who are still deciding what to build or who to sell to. If the beginning feels chaotic, it's for you.
No. I help you decide what to build and who your first customer is — then you go build it. The work is strategy and clarity, not execution.
We review your idea, the customers you want to reach, and the decisions you need to make. We finish by agreeing on priorities for the coming week.
Always 1:1. No slides, no homework, no cohort. Just you and your specific situation.
Agreed priorities and a written plan for the coming week, including the customer conversations or tests to carry out.
The Founder Clarity Call is $290 for 90 minutes. Multi-session packages are listed above. You pay once we've agreed a time.